The hybrid between real-life and online events is here to stay for a while longer. And the latest restrictions mean that live events will remain small for the foreseeable.
As capacity is minimized, we need to create spaces where the digital footprint is maximized beyond the event itself. Fortunately, we’ve been making small events work harder since day one. Here’s a selection of our favourite small events with a big voice.
Camelot: Set For Life
To launch the new Lottery draw ‘Set For Life’ we designed and built a series of events to transport guests from a warehouse in Shoreditch to locations around the world. Our giant projection-mapped screens and an immersive 3D soundscape acted as the perfect canvas to shoot stunning content. Over the two live days We supplied the client with 2000 images and 4 videos for TNL to use across their 12-month social campaign.
See the full case study here.
A Global Social Moment for DKNY
We amplified DKNY’s 30th birthday celebrations live from NYFW week to create a global social moment for the brand. Shooting one guest at a time, individuals were invited to parade across our mirrored tunnel runway that paid homage to the creative spirit of the brand’s birthplace while drawing inspiration from their #IAMDKNY 2019 Fall campaign. Live capture and pre-shot content were spliced together in an instant, creating social ready video shorts for VIP guests to share on their preferred channels.
See the full case study here.
Instagram Studio with Paris St Germain
We shot 16 players in 4 hours producing 48 pieces social-ready video shorts to promote the newly launched Stories functionality. Capturing the players’ imagination and cutting through the treadmill of sponsorship shoots, we designed three shoot experiences to tell the story of iconic player moments – from a neon players tunnel onto a digital pitch.
See the full case study here.
Hilton Honours at Abbey Road
To reward Hilton Honours customers we designed an intimate experience for guests to treasure. Following a private gig with Jessie J at Abbey Road, members were invited to the iconic control room for an exclusive shoot. Content was ready for immediate social sharing and immortalised as a one of a kind vinyl inlay for them to take home.
See the full case study here.
Hungry for more? Take a look at our other articles, technical musings and experiments over on the Lens.