As part of JD Sports’ nationwide campaign celebrating the power of family and friendship, Vue Cinemas became the stage for a unique activation that put everyday people in the spotlight.
Inside cinema foyers across the UK, we installed photo booths that invited moviegoers to capture special moments with their friends and families. Each photo was instantly styled in campaign visuals.
The images didn’t just stay in the booth. With a seamless integration with Vues content management system, we enabled content from each location to be displayed both on Vue cinema screens and across out-of-home media.
The activation garnered significant attention, with features in Campaign magazine and a wave of positive PR across industry press. By blending heartfelt content with smart tech, JD’s feel-good message reached audiences across the country—making them the stars of the campaign.
Client
Vue / JD Sport
Our Role
Photo Booth Experience
Content Capture & Branding
Backend System Integration
OOH & Cinema Display Sync
PR Amplification