Instagram Studio
with CHANEL and Vanity Fair

Celebrating the origins of film with instantly produced mixed media content at Cannes Film festival.

We were briefed to create a content experience to promote the carousel functionality on Instagram Stories.

Our reference point for inspiration was Eadweard Muybridge, the pioneer of the moving image.

Content had to be optimised for Vanity Fairs Instagram Stories, uploaded as stills to scroll through, and video content for sharing on the VIPs’ feeds.

To expedite the creation of content, we developed a script to automate the process of filtering and frame removal in order to faithfully reproduce the aesthetic of Eadweard Muybridge.

At the event, all content was shot in high-res to allow us to pull stills from the video for editorial. Footage was sent via a live feed to our team of editors onsite who created edits for Vanity Fair stories and feed for instant sharing.

Our Role

Content Production

Lighting Direction

Social Sharing