Permanent installation
at The W Hotel London

Motion activated photo booth with a nod to Theatreland in Leicester Square.


Motion-activated permanent photo booth with a nod to London’s Theatreland; Leicester Square.


We were briefed to design and build an engaging socially enabled installation at The W Hotel, Leicester Square.

Transforming an unused space into an exciting guest experience we fitted a full length two-way mirror, and behind it we hid the photo booth.

On-screen instructions directed guests through their capture as motion sensors activated theatre-inspired dressing room lighting.

w hotel photo booth london
Photobooth print out W Hotel
w hotel photo booth

The Results

40K+ photos captured per year
12K+ Images shared per year
Enhanced guest experience

Our Role

Creative & Production
Social Sharing Software
Interactive Design