The £500K
Selfie Tour With Samsung

A touring content activation to launch the Galaxy Z Flip5


Join the Flip Side: Bringing the Samsung £500K Selfie Tour to life


Working with Cheil, we built a fleet of photo booths to promote the new Galaxy Z Flip5 phone on a nationwide tour. Giving the public an immersive, hands on content experience our booths popped up at multiple retail locations across the UK, inviting them to snap their selfie and enter the £500K giveaway.

Custom Software

Our brief was to use only Samsung devices for every touchpoint in the experience. We built a custom android App to control photo captures and screen interfaces. The UI was simple and intuitive to ensure efficient processing.

Render to Reality

Working from conceptual sketches, we produced detailed fabrication drawings and renders before building five flip-phone inspired photo booths. Each unit was built to withstand heavy use and to be accessible for all members of the public to use.

A Nationwide Tour

From London to Manchester, Liverpool to Newcastle, our freestanding booths needed to be robust and easy to transport to various locations. Keeping durability in mind the units were built to be simple to assemble and pack down, ensuring quick and easy installation.



Our Role

Custom Android App Development
Concept Realisation
Fabrication & Build
Social Content

The Numbers

10K+ selfies snapped

100% content share rate