Robots and
Celebrities: A Cinematic Spectacle for IWC

Fusing physical SFX, Robotics and automated post-production, we created content that stole the show at SIHH 2019.


Show-stopping physical SFX, robotics and post-production automation at SIHH 2019.

The Flash Pack were tasked with bringing IWC’s new Spitfire collection to life for a star-studded audience at SIHH 2019. It was a unique brief, demanding an imaginative and ambitiously technical approach.

We used a unique mix of motion control powered by a robotic arm, visual effects, set design and lighting to create an atmospheric experience to celebrate the iconic Spitfire.


An audience that included Bradley Cooper, Adriana Lima and Dev Patel witnessed an immersive spectacle that was brought together with automated cinematic techniques worthy of Hollywood acclaim.

The Numbers

544k Total Views

30M+ Total Reach

Our Role

Creative Ideation and Set Design

Content Capture

Automated Post-Production

Social Sharing