Show-stopping physical SFX, robotics and post-production automation at SIHH 2019.
The Flash Pack were tasked with bringing IWC’s new Spitfire collection to life for a star-studded audience at SIHH 2019. It was a unique brief, demanding an imaginative and ambitiously technical approach.
We used a unique mix of motion control powered by a robotic arm, visual effects, set design and lighting to create an atmospheric experience to celebrate the iconic Spitfire.
An audience that included Bradley Cooper, Adriana Lima and Dev Patel witnessed an immersive spectacle that was brought together with automated cinematic techniques worthy of Hollywood acclaim.
The Numbers
544k Total Views
30M+ Total Reach
Our Role
Creative Ideation and Set Design
Content Capture
Automated Post-Production
Social Sharing
A Tourable Content Creation Studio for IWC
Live Content Shoot for Cartier