In collaboration with Leaders Production for SELA, we delivered the end-to-end software build powering Beast Land – a 200,000m² live attraction inspired by MrBeast’s iconic YouTube challenges, and his first fully public, ticketed live experience. Thousands of players took on 16 challenges to climb the leaderboard, with multiple winners walking away with over $500,000 in total prize money.
What Made Beast Land Unique
Live for six weeks during Riyadh Season 2025, the experience transformed online challenge formats into a real-world, high-stakes competition at extreme scale. We delivered the full digital backbone and gamification platform behind the experience, powering how thousands of visitors registered, moved, played, scored and competed across the site.
The Live Event Gamification Platform
From large-scale interactive challenges to real-time scoring, player journeys and rewards, our platform underpinned every moment of gameplay. The system was built to register and verify players, track RFID-based interactions across the site, award points instantly and maintain fairness, security and stability at all times, even under peak demand.
Results at Scale
Across the 45-day run, 82,072 gamers completed 285,475 gameplays, accruing nearly one billion points. Every interaction was tied to a verified identity and written directly to each player’s profile, transforming high-energy spectacle into a trusted, auditable competitive environment.
Admin Suite, Analytics & Operational Control
Behind the scenes, our admin suite gave operators full visibility and control – from user management and point control to audit trails, live stats and analytics across every action in the experience. Built for extreme scale, high security and transparency, the platform powered hundreds of thousands of gameplays without compromise, keeping the competition fair, stable and fun from start to finish.
Client
SELA, in parternship with Leaders Production
The Numbers
45 live days
82,072 gamers
285,475 gameplays
905,777,000 points awarded