During the 2024 French Open in Paris, coinciding with Coco Gauff’s tournament run, we launched a custom-built, tennis-themed Pac-Man video game to celebrate the New Balance and Coco Gauff collaboration at their flagship store.
The game featured the iconic clay court, where players collected tennis balls, New Balance trainers, and tennis power-ups. This nostalgic touch captivated attendees, merging gaming with brand storytelling.
This nostalgic touch captivated attendees, merging gaming with brand storytelling. The campaign created buzz both in-store and across social media, engaging New Balance’s audience through a playful and interactive touchpoint.
Alongside the game, we delivered a vintage-style photo booth that gave guests a tactile, shareable way to engage with the brand.
Together, these activations created a playful, immersive experience that became the heartbeat of the event, driving social engagement and strengthening the connection between fans, Coco, and New Balance.
Agency
Seed Marketing
Our Role
Concept Development
Software Build
Custom Hardware