Connecting Fans
with Jourdan Dunn

A beauty and fashion focused pop up studio for Michael Kors.

A beauty and fashion focused pop up studio for Michael Kors.

 

We created an unforgettable consumer meet the star moment in Selfridges to engage Michael Kors fans and attract new followers to the new MK Peace & Love collection.

Beauty stations were created to the rear of the set allowing guests to style themselves before the shoot. They were then invited to get hands on with the bag collection, selecting their favourite from a display wall to the rear of the shoot.

We built a custom app for the event where guests could personalise their content with selectable 3D graphic overlays. Our Rendergraph platform processed the content at the live event ready for it to be shareable within seconds.

The Numbers

2 Consecutive days
2 Set builds
2 Hours of shoot time with Jourdan Dunn
150 Bullet Time videos created
267 Social shares