We were approached by Amplify to deliver a custom content experience as part of a wider event celebrating the launch of the new Air Jordan 40, the brand’s latest performance basketball shoe.
Our brief was to create a dynamic, shareable moment that aligned with the bold visual identity of the current Jordan campaign, defined by motion blur, high-contrast visuals, and gritty energy.
We built an immersive booth where fans could step in and perform their best basketball tricks. Two cameras captured the action, one focused tightly on the shoe, the other framed on the full body, cutting between the angles to mirror the punchy edit style of the campaign.
A large screen showed a live preview of the footage switching between shots. After their performance, participants could instantly access their clip via a social sharing screen and send it straight to their inbox.
The result was a slick, high-impact experience that matched the energy of the Jordan brand and gave each player a custom keepsake worth posting.
Client
Amplify
Our Role
Concept Development
Production & Tech
Social Content