The players tunnel, reinvented.
Shooting onlocation with Paris Saint Germain F.C. to promote Instagram stories functionality.
To capture the players’ imagination and cut through the treadmill of sponsorship shoots, we designed three shoot experiences to tell the story of iconic player moments – from a neon players tunnel onto a digital pitch.
Video shorts were shot in portrait and processed in real time by our team of editors. Bullet-time videos were run through our Rendergraph software automating an interpolation script to smooth the content, ready to be shared on the players channels minutes after capture.
The Content
Live video editing and automated post-production
3D bullet time video content from our Freezus Curve technology
UGC shot on the players phones
BTS of the day for social teasers
The Numbers
4 Hours
16 Players
48 Videos Captured
28.7M combined Instagram following
Our Role
Creative
Set Design & Production
Capture
Content Post-Production
Live Content Shoot for Cartier
The BRITs Backstage Instagram Studio