Creative Technology invited us to help bring Honda’s Dream Scenes to life at the 2025 Goodwood Festival of Speed, a film-set inspired experience that put visitors in the spotlight.
Guests stepped into the Civic Type R Ultimate Edition and found themselves at the centre of a live virtual production. A high-speed robot arm swept dramatically around them, capturing cinematic shots against a huge volumetric video backdrop that shifted between three blockbuster-inspired worlds. It felt less like a demo and more like stepping straight into a film set.
A director guided each guest through the action, coaching them as if they were starring in a commercial, while a Brand Ambassador handled registration via tablet to keep the flow moving smoothly. Once captured, the footage from the robot arm was spliced with pre-shot content, then enhanced with custom titles and dynamic text overlays. This automated pipeline meant every participant walked away with their own personalised Honda advert, created live on site within minutes.
The experience fused cutting-edge filmmaking technology with live brand engagement, transforming a test drive into a cinematic moment fans could share instantly.
Our Role
Software
Post-Production Automation
UX