Telling Both
Sides of a Story with the Nokia 8

A multi-tiered content led campaign celebrating the launch of the new Nokia N8 and the Bothie functionality.


Uniting people through a shared passion – music.

To celebrate the ‘bothie’ function of the 8, The Flash Pack developed a content led approach with 17 influencers spanning fashion, technology, travel and photography shown ‘both sides’ of the Ibiza story on a three day tour of the Island.

Sam Divine


Steve Lawler


Mambo Brothers

What We Delivered

19M Social impressions within 7 days of launch

Best performing video on Nokia Mobile Facebook page to date

265 Pieces of UGC posted to social

200k+ Likes and views on branded content