In a purposeful departure from the generic trade show stand, we designed a series of sensory installations in a ten room townhouse to introduce guests to the new Nokia 8.
Guests were plunged into a blackout space with directional speakers to illustrate the phones 3D Audio capabilities. Then into a neon forest installation where guests were given a phone to explore the Bothie functionality.
Finally the live stream lounge welcomed guests with interviews and performances happening throughout the day. Daytime events saw HMD’s senior team hosting panels for the press, with evening entertainment including local musicians performing to the crowds.
150 tech press in attendance
The Flash Pack oversaw the design, production and management of the experience in it’s entirety.