The Nokia
Townhouse at the IFA in Berlin

An experience driven smartphone launch with a twist.


In a purposeful departure from the generic trade show stand, we designed a series of sensory installations in a ten room townhouse to introduce guests to the new Nokia 8.

Guests were plunged into a blackout space with directional speakers to illustrate the phones 3D Audio capabilities. Then into a neon forest installation where guests were given a phone to explore the Bothie functionality.

experiential nokia townhouse berlin

Finally the live stream lounge welcomed guests with interviews and performances happening throughout the day. Daytime events saw HMD’s senior team hosting panels for the press, with evening entertainment including local musicians performing to the crowds.

The Numbers

1 townhouse
3 days
10 rooms
150 tech press in attendance

Our Role

The Flash Pack oversaw the design, production and management of the experience in it’s entirety.