To showcase the luxury and comfort of the Infiniti car range, we were commissioned to design and build a multisensory relaxation booth for Nissan’s headquarters in Japan.
Inspired by the Japanese concept of shinrin-yoku (forest bathing), the experience invited guests to unwind in a genuine Infiniti car seat surrounded by immersive sound, light, and motion.
At the heart of the installation was a fully functioning car seat sourced from an Infiniti vehicle, allowing guests to experience the same comfort and control found in the brand’s cars. We developed a custom touchscreen interface that guided users through a series of environments, controlling both the visuals and the seat’s features directly from the chair.
From concept and software development through to fabrication and UX design, we delivered a seamless fusion of technology, design, and brand storytelling, transforming a single car seat into an immersive Infiniti experience.
Client
Critical Mass
Our Role
Concept Development
Software Development
UI Design
Fabrication