Feeling Electric
with Mini at the GBE Awards

An immersive experience to introduce the next generation of MINI.


We were challenged by MINI to create a cinematic experience to showcase the new MINI Electric live at The Great British Entrepreneur Awards.

We designed and built a content capture zone that invited guests to get behind the wheel of the brand new model, giving them the chance to ‘feel electric’ prior to its launch in 2020.


Using robot arm technology – mirroring that of the tech used in MINI production plants – we captured guests in dynamic motion whilst also highlighting the cars key features.

robot arm video booth set

Our immersive activation enabled guests to create and share cinematic video content direct to social.

The Numbers

14.8 captures per hour

149% Email share rate

472% Email open rate

Our Role

Creative Direction

Set Design

Content Capture

Social Sharing