We were challenged by MINI to create a cinematic experience to showcase the new MINI Electric live at The Great British Entrepreneur Awards.
We designed and built a content capture zone that invited guests to get behind the wheel of the brand new model, giving them the chance to ‘feel electric’ prior to its launch in 2020.
Using robot arm technology – mirroring that of the tech used in MINI production plants – we captured guests in dynamic motion whilst also highlighting the cars key features.
Our immersive activation enabled guests to create and share cinematic video content direct to social.
The Numbers
14.8 captures per hour
149% Email share rate
472% Email open rate
Our Role
Creative Direction
Set Design
Content Capture
Social Sharing
Agency
Wasserman
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