VML (formerly Wunderman Thompson) delivered the third edition of its popular Spook Booth for Fanta in Halloween 2023. The event, held under the iconic Piccadilly Lights, brought the Haunted Mansion to life, delivering terrifying jumpscares to the public and broadcasting their reactions to the largest advertising screen in Europe.
We designed a custom camera setup specifically for the jumpscare moment, cleverly concealing the camera to capture visitors’ reactions in real-time without their knowledge. This bespoke rig was instrumental in heightening the impact of the scares. Additionally, we created a software moderation tool that streamed content from the booth directly onto the billboard at Oxford Circus, London—maximizing visibility and significantly boosting audience engagement.
Over the course of three days, 643 visitors experienced the Haunted Mansion, with over 200 people appearing on the big screen. The experience was amplified through social media, with one influencer’s Instagram Reel garnering over 930,000 views. The campaign exceeded expectations, solidifying Fanta’s position as a leader in immersive Halloween activations.
Agency
VML
Our Role
Technical Production Partner