The Dua
Lipa Glow Room At Madame Tussauds

Princess of pop and multi-award winner Dua Lipa has joined the lineup at Madame Tussauds, London.

Collaborating with Madame Tussauds we created an interactive stage set and multi-cam photo installation inspired by Dua Lipa’s iconic BRITs performance.

A permanent unmanned studio creating 3D GIFs for immediate social sharing.


Bulletproof tech, custom animations and intuitive UI allowed for an accessible and seamless customer experience.


The Results

Over 56K captures p/quarter

Shared by Dua on Instagram

Over 1.8 million likes on her launch night post

Our Role


Set Design


Social Sharing

Ongoing management