To launch their new Paris store, Urban Outfitters wanted a fun, attention grabbing campaign that would get people talking. We developed the full creative and delivered the campaign end to end, from the idea itself to production, tech, and final content.
At the heart of it was a custom remote controlled Urban Outfitters van, bright orange, fully branded, and loaded with giveaways. It was fitted with a camera, speaker, and a custom built app to control its movements, sounds, and prize mechanisms.
The van roamed the streets asking people questions, and winners were directed to collect prizes, everything from t-shirts to store vouchers, from a hidden hatch. We sourced a videographer and captured the activation in a high energy campaign video, which was delivered as a complete content package to Urban Outfitters.
Client
Urban Outfitters
Our Role
Concept Development
Custom Hardware & Software
Social Content