A Global
Social Moment For DKNY

A live content shoot creating video shorts at the DKNY 30th birthday celebrations.

WATCH

We were approached by DKNY to create a global social moment to celebrate their 30th birthday live from New York Fashion Week.

We created a mirrored tunnel runway for guests to parade on, with a streaming video floor reflecting DKNY content into infinity.

Our set design paid homage to the creative spirit of the brand’s birthplace while drawing inspiration from their #IAMDKNY 2019 Fall campaign.

Automated Post-production

 

Live capture and pre-shot content were spliced together in an instant with the use of Rendergraph and video shorts were ready to be shared on their VIP guests social channels in minutes.

 

Outputs formatted for both Instagram grid and stories gave guests the flexibility to share to their preferred feed.

“A heartfelt thank you to you and your team for pulling
this amazing booth off for our event.
We are obsessed – so thank you!”

Results

7.1M+ Total Instagram Reach

105K+ Total Instagram Grid Views

Our Role

Creative Direction

Set Design

Videography

Post-Production

Sharing Tech