We partnered with 22×43 to create a high-impact, data-driven brand activation that turned a Manchester drive-thru into a viral cinematic experience for AutoTrader x SpudBros. By integrating robotic cinematography with a seamless QR-registration system, we delivered personalized car valuations and professionally edited social content to guests in real-time.
Taking over Depot Mayfield in Manchester, the collaboration transformed the traditional drive-thru into a multi-sensory brand experience. As guests pulled up to receive their complimentary jacket potato from SpudBros, our robotic arm captured the moment in a single, fluid cinematic movement, turning a simple handover into a premium, shareable content piece.
Behind the spectacle was a fully integrated data and registration journey designed to make the experience seamless and personalised from start to finish.
Ahead of the event, guests pre-registered via the AutoTrader website, submitting their name, email, car model and mileage. Each participant then received a confirmation email containing a unique QR code for the live experience.
At the capture moment, guests presented their QR code to a brand ambassador equipped with a tablet. A single scan loaded their pre-registered details instantly, triggered the robotic arm capture and assigned the content directly to their profile. Within moments, guests received a bespoke branded email containing their dynamically edited video, personalised details and their live AutoTrader car valuation.
The system connected registration, valuation data and content capture into one seamless flow, ensuring every asset was automatically matched, rendered and delivered without manual handling. A frictionless blend of entertainment, automation and utility, built for both scale and shareability.
Client
22×43