A permanent
in-store experience for Daniel Wellington

An interactive shoot experience to socially charge Daniel Wellington’s flagship store.


Daniel Wellington approached us to create a bridge between their social presence and in-store engagement. From retail space to interactive content studio, we socially charged their Westfield store to deliver an experiential brand activation.


Well-known for their sleek and contemporary aesthetic, we designed and styled a set to evolve with the store’s seasonal visual merchandising.


Our bespoke unmanned 5-camera install captures visitors in 3D Bullet Time, producing video content complete with seasonal animated overlays.

Daniel Wellington experience

Leveraging Daniel Wellington’s active community of influencers – the space provides an in-store studio destination where they can capture and curate diverse branded content.


The customised screen displayed a step-by-step demo, guiding users through the unmanned experience and enabling seamless sharing of content and customised data capture.

Our Role

Set Design & Creative

Hardware & Capture Technology

Social Sharing Software & Reporting

Ongoing Management