Monopoly Lifesized is a London-based immersive experience bringing the iconic board game to life at full scale. We created the Monopoly Lifesized Studio, a dedicated content capture space designed to let guests celebrate the experience and leave with personalised takeaways.
At its centre is an AI-powered photo booth experience housed inside a custom interactive totem, featuring a touchscreen interface, integrated camera, and instant print functionality. Guests spin a custom-designed wheel to select from a full cast of Monopoly characters, capture their photo, and are transformed into their chosen token, placed inside bespoke scenes with AI-generated styling, poses, and compositions that produce a unique result every time.
All content is optimised for social sharing, formatted and ready for Instagram Stories and TikTok straight from the booth.
Working with Hasbro’s IP required close creative collaboration and a rigorous approval process. Every visual output, scene composition, and AI-generated result had to meet strict brand and licensing guidelines. It’s a challenge we’re well-practised in, and one that’s become a specialism for us when delivering AI content experiences and branded photo activations at major attractions, live events, and experiential venues.
Alongside the AI activation, the studio features a classic branded photo booth, giving guests another way to capture and share their time inside the world of Monopoly.
