For the launch of Arcane Season 2, Netflix wanted an immersive video activation that brought the show’s striking visual identity to life. Collaborating with OSS Studios and Creative Production Company, The Flash Pack was commissioned to build a bold, fan-facing experience inspired by the graphic style of the new opening credits.
We fused hand-drawn artistry with machine learning, facial recognition, and body tracking to create a completely unique piece of content for every guest. Hundreds of custom brush strokes and spray paint textures designed in-house were mapped onto faces and bodies via a bespoke script.
The bespoke content was automatically edited to sync perfectly with the show’s opening track, Paint The Town Blue by Ashnikko, intensifying the sense of immersion and energy.
The activation debuted at red carpet events in Paris, Los Angeles, and San Francisco. Using our Flash Booth, guests posed for four photos which were instantly transformed with animated overlays. Within seconds, they received a looping shareable GIF.
The experience extended far beyond the events themselves—merging tech with storytelling to deliver a seamless, social-first moment that resonated with fans and influencers alike.
Client
OSS Studios
Our Role
AI Software Development
Content Design
Bespoke Visuals
Digital UX