An Immersive
Content Experience for Porsche

Shooting festival-goers with our robotic camera arm.

WATCH

A psychedelic content experience celebrating 75 years of Porsche at Soho House Festival

Taking place in West London’s Gunnersbury Park, Soho House hosted their annual summer festival of unlimited food, drink and music.

content experience for porsche

We were approached to conceptualise and build a stand-out creator moment to celebrate their partnership with Porsche and showcase the new Targa 911 4S.

content experience for porsche at soho house

We created an immersive set that took inspiration from the dream-like references and psychedelic artworks of the Porsche anniversary campaign.

Set within a geodesic dome, we covered the interior panelling, flooring and wrapped the car in kaleidoscopic graphics.

content experience for soho house festival

We programmed a bespoke robot arm movement to capture the Porsche and its passengers in slow-motion video.

Guests were directed by The Flash Pack team as they hopped into the driver’s seat for their big moment.

As part of the ‘Driven by Dreams’ campaign, we gave guests the chance to personalise their content, prompting them to type in their own dreams and ambitions before reviewing their content.

Final product from an immersive content experience for Porsche

Social-ready clips were instantly edited with overlaid text, and available for immediate download. Guests were also given a print out keepsake to take home.

“A good time with good memories.”

House Notes

Our Role

Concept
Production & Tech
Content Design
Set Design & Build

The Numbers

2 live days

186 unique video edits

186 print outs

172 email shares