A psychedelic content experience celebrating 75 years of Porsche at Soho House Festival
Taking place in West London’s Gunnersbury Park, Soho House hosted their annual summer festival of unlimited food, drink and music.
We were approached to conceptualise and build a stand-out creator moment to celebrate their partnership with Porsche and showcase the new Targa 911 4S.
We created an immersive set that took inspiration from the dream-like references and psychedelic artworks of the Porsche anniversary campaign.
Set within a geodesic dome, we covered the interior panelling, flooring and wrapped the car in kaleidoscopic graphics.
We programmed a bespoke robot arm movement to capture the Porsche and its passengers in slow-motion video.
Guests were directed by The Flash Pack team as they hopped into the driver’s seat for their big moment.
As part of the ‘Driven by Dreams’ campaign, we gave guests the chance to personalise their content, prompting them to type in their own dreams and ambitions before reviewing their content.
Social-ready clips were instantly edited with overlaid text, and available for immediate download. Guests were also given a print out keepsake to take home.
“A good time with good memories.”
Our Role
Concept
Production & Tech
Content Design
Set Design & Build
The Numbers
2 live days
186 unique video edits
186 print outs
172 email shares
A Live Content Shoot for Cartier
A Cinematic Spectacle for IWC