Partnering with Hot Pickle, we delivered a festive photo experience for Bluey’s Aussie Christmas at Bluewater. Using AI-powered background removal and interactive kiosks, we enabled families to step into the world of the show and create custom keepsakes.
Families stepped into an Australian Christmas wonderland, complete with a towering tree, Bluey’s iconic family home dressed for the holidays and interactive moments inspired by favourite episodes. At the heart of the experience was a personalised Christmas family photo – designed to be simple, seamless and joyful for children and parents alike.
From there, families moved to a self-serve kiosk where the magic continued. Children could choose from multiple iconic Bluey-themed backgrounds and festive borders, creating their own version of an Aussie Christmas scene. Parents could then enter their family name and add a personalised message, turning the photo into a fully customised Christmas card ready to send to loved ones.
The entire journey was designed to be intuitive and child-friendly, with clear prompts and a smooth flow between capture, customisation and output. Once complete, guests received a high-quality printed photo on the spot, along with a digital copy delivered instantly, giving families both a physical keepsake and a shareable festive moment.
y combining AI editing, interactive kiosks and automated print and digital delivery, the activation blended technology and storytelling into one seamless family experience, extending the magic of Bluey beyond the set and into homes at Christmas.
Client
Hot Pickle