A Globally
Tourable Studio For Dyson

A bespoke unmanned rig to launch the new Airwrap™


We were approached by Dyson to create a tourable content studio to promote the new Airwrap™ at influencer events across the world, producing shareable motion video content at the touch of a screen.

Reflecting the diversity of the global markets, our solution allowed customers to choose different Airwrap™ attachments based on their individual hair type and length, integrating this into the digital UX. 

To replicate the look and feel of Dyson’s current paid social ad campaign we pre-shot each hair attachment live in our in-house studio. 

Custom UX allowed guests and influencers to choose their own attachment before shooting their personalised video content.

Our automated post production spliced live event capture and pre-shot content together, creating shareable social content in moments.

Our tourable studio is a highly engineered product that can go from flight case to capture-ready at the touch of a button, ready for use across Dyson’s global activations and live events.

Dyson Airwrap Social Screens Custom UX

Designed for seamless use without the need for live event technicians, our unmanned, plug and play rig is easy to use, allowing guests to capture and share content in minutes.

Dyson Airwrap Social Content



Our Role

Creative concept and design

Custom UX software solution

Custom hardware build

Pre-activation product shoot