Working alongside Hot Pickle, we designed and built two bespoke digital experiences for the Loch Lomond Discovery Centre, helping visitors discover the brand’s gin and whisky portfolio through personalized journeys.
Each experience delivers tailored outcomes and memorable takeaways, from custom poems and cocktail recipes to detailed tasting profiles and printed keepsakes.
For the Ben Lomond Gin experience, a custom interface guides guests through a curated series of lifestyle choices designed to reflect the character of the gin and its deep connection to Scotland’s natural environment. Inspired by the landscapes, moods, and moments that define the brand, visitors navigate a thoughtfully crafted journey that explores their personal preferences, uncovering the qualities that best align with their individual tastes and outlook.
As guests move through the journey, the system crafts a personalized outcome based on their answers, presenting them with a bespoke poem and a tailored cocktail recipe.
To extend the experience beyond the distillery walls, visitors can enter their email address to receive a beautifully designed follow-up message containing their unique poem, recipe, and custom imagery.
Alongside this, a second interactive screen introduces a distinct UI and custom user journey dedicated to Loch Lomond Whiskies.
Here, guests follow a step-by-step journey to discover how the whisky is made, beginning with a custom video showcasing the production process.
Visitors can then explore a selection of whiskies to unpack the exact flavor profile of each expression, detailing the specific percentages of fruit, honey, and soft smoke.
Once they select their favorite whisky, guests can print a physical, custom-branded takeaway on-site that features imagery of the whisky alongside its relevant tasting info.
Both interfaces were built entirely from scratch, ensuring the journeys feel seamless within the physical space while remaining intuitive and accessible for a wide range of visitors.
The result is a permanent installation that merges digital storytelling with craft heritage, inviting every guest to discover their own version of Loch Lomond’s exceptional spirits.
Client
Hot Pickle