A Digital
Lookbook For The Instagram Generation

Streets and Runways: an exploration of the relationship between UK street culture and high fashion for Wavey Garms.

WATCH

“We specialise in styles that originate from the London’s working class culturally-diverse suburbs. These styles have been adopted and reinterpreted by some of the world’s biggest brands. High fashion trends always borrow from what’s happening on the streets.”

– Wavey Garms Founder, Andrés Branco

Introducing…

STREETS & RUNWAYS:

A DIGITAL LOOKBOOK FOR THE INSTAGRAM GENERATION.

The Lookbook Rethought.

Our concept turned the traditional lookbook on its head – creating a format that was specific to Instagram.

Fluidly Designed.

Each ‘Look’ within Streets and Runways was brought together into multiple landscape canvases that were designed to be split up into various different formats and forms, and flexible enough to work across Stories, Feed and web.

To browse all of the looks, please view on desktop.

 

View this post on Instagram

 

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Look Browser

Blending set styles and post-production techniques.