Pre-shoot creative development began with a brainstorming session, exploring shoot styles that would allow us to capture the impressive tenacity and physical form of each boxer. Together with Director Matt Edge and DOP Hamish Anderson, we chose a mixture of shoot styles, including a bullet time technique that uses a slow shutter speed to help convey the strength, speed and power of the fighters.
Over the two day shoot we created a diverse library of clips. A mixture of matrix-style sequential, frozen-moment bullet time and two video cameras syncing were used to showcase the abilities and athleticism of each boxer as they sparred in the ring.
With the intention of piecing together solo boxers into a motion collage, a dark set with a black background was used for easier editing.
Content was used to create idents for TV, teaser clips for the BT Sports social media channels and individual motion portraits for each boxer to share on their instagram feeds.